What We Do
At Fusion Digital, we don’t just follow industry standards; we set them. Our team launched the first political advertising with HBO Max. We were the first to place a statewide buy on Netflix. We were the first to try YouTube select first position bidding. And we were the first to test Facebook in-stream placements for political advertisers.
When you combine our decades of experience with Fusion’s integrated approach to buying, you get a team positioned at the forefront of the advertising landscape and ready to run a smart, industry-leading campaign for your cause
Digital Buying Approach
At Fusion, we believe in audience-based buying, and hard-to-ignore tactics specifically designed to surround our audience. We start with in-depth research on your targets: What do they look like in terms of geo and demo? Where are they most likely to consume media and see our ads? We marry up this research with tactics that cut through the clutter, placing a premium on quality placements like top-tier streaming services and peer-to-peer text messaging to maximize our impact.
Leading the Way in CTV/OTT
Digital advertising is changing every day, and we’re on the cutting edge of the latest trends and offerings. Key in today’s changing landscape is a rapidly-expanding selection of streaming services and other new ways to reach our audience where they are. Our extensive network includes partnerships with key players like YouTube TV, Hulu, HBO Max, Disney+, Paramount Plus, Peacock, The Trade Desk, Studio71, Zeta, and more.
Transparency and Reporting
We prioritize transparency in all aspects of our work. Our advanced reporting technology allows us to monitor impressions, spending, and competitive activities in real-time. Custom Datorama dashboards offer comprehensive insights into campaign metrics, ensuring our clients are informed every step of the way. Our proactive approach to reporting means we don’t just provide data – we offer actionable insights.