While we put an emphasis on cross channel planning, we also know the importance of experience and expertise in each media vertical. Linear television and radio placement offers advertisers the scale and reach necessary for a successful campaign. These important mediums cannot be overlooked, and a skilled team is necessary to deliver an effective strategy with efficiencies on top of mind. Fusion is home to an experienced in-house, full-service linear research, planning, and placement operation specializing in targeting across mass media, and in conjunction with digital placement. Our team of planners and buyers develop and implement data-driven plans focused on cost-effectively reaching target audiences. The result is a singular media effort designed around proven strategies to maximize the exposure of our clients’ award-winning advertising.
Our linear media buying services include:
The planning process starts with in-depth research and a full analysis of the geography of each race, including costs and efficiencies of each market and medium. We provide a deep understanding of where our clients need to be right down to the county, town and zip code level. Our expertise extends down to the non-metro radio station or soft cable system needed for full exposure.
We work directly with pollsters, strategists and micro-targeting specialists to identify each target audience, including their traits, behaviors and media habits. We go beyond basic demographics and analyze targets on a political level, as well as using a variety of tools from Nielsen and Scarborough to set-top box data based on custom audience matching. Our collaborative approach helps turn mass media campaigns into highly targeted vehicles for success.
Based on geography and target, we begin with a planning process to maximize the number of messages within a working budget and timeframe. Using a mix of media, from broadcast to digital to cable, we focus on achieving effective weight for each message in the most efficient way possible – making the most of precious ad dollars.
Finally, our buying team is in constant contact with stations across the country with a pulse on what’s happening in each market, including inventory flow. We use that information to purchase media at the lowest rate level to clear for candidates and negotiate the best possible non-candidate rates, all while ensuring placement as ordered.
You’re ready to run your last fragmented campaign. You’re ready to unlock new efficiencies and reach more of your audience where they are. You’re ready to run a smart, integrated campaign that gets results. We’re ready to show you how →
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Managing Director
Favorite Platform: Iterable
Tim is a Managing Director on the Digital team.
Tim helps lead our performance marketing and fundraising teams. Tim has a proven track record of dynamic leadership and innovative thinking, propelling Fortune 100 companies to unprecedented heights through cutting-edge advocacy programs. Managing the full-funnel of our marketing campaigns utilizing tactics to create revolutionary campaigns that leave a lasting impact. In a competitive arena, Tim Donahue stands out as a driving force behind transformative marketing initiatives that blend innovation, data-driven decision-making, and a profound understanding of consumer psychology.
Manager
Favorite Platform: Uber Ads
Alyssa Koziarski is a manager at Fusion where she serves on the digital team. She supports the team by developing and executing strategic digital marketing campaigns for political campaigns and advocacy groups.
Alyssa brings marketing and fundraising experience to Fusion, having previously managed the direct mail programs for major congressional, senate and gubernatorial races, and political action committees.
Alyssa is from Murrells Inlet, SC, and is a graduate of Wofford College in Spartanburg, SC.
Senior Associate
Favorite Platform: Instagram
Rochelle has been at Fusion for over a year, tasked with buying TV across both broadcast and cable. She has worked in media for 4 years and has experience across all media platforms.
She recently moved to Arlington, Virginia from Sydney, Australia. Before Fusion, she was a Partnerships Trader at Universal McCann Australia, where she worked on New South Wales Government advertising campaigns. She has a double degree in Marketing and Advertising from Charles Sturt University.
On the weekends you’ll find her hanging out with friends, reading a book, cooking, or eating Vegemite toast while watching a good movie.
Manager
Favorite Platform: Google
Amanda Theobald is a manager at Fusion. As a member of the digital advertising team, she predominately oversees clients’ advertising efforts on Google, programmatic, and social platforms. Prior to Fusion, Amanda worked as a Political Advertising Fellow at Google and an Associate Inside Sales Representative at Dell Technologies.
Amanda graduated from Georgetown University with her Bachelor of Arts in Political Science.
Associate
Favorite Platform: Peacock
Daniel is an Associate at Fusion. As a member of the Digital Team, Daniel works on email performance marketing to ensure the continued success of Fusion clients.
Prior to joining Fusion, Daniel worked as a political analyst at Targeted Victory, where he assisted in running the digital campaigns of several House clients including Zach Nunn (IA-3), Diana Harshbarger (TN-1), and Rudy Yakym (IN-2).
Born in Pittsburgh, PA, Daniel is a graduate of Allegheny College.
Senior Associate
Favorite Platform: Facebook
Jake is a digital advertising senior associate for Fusion. He assists with social media advertising primarily on Meta, LinkedIn, and Twitter. Prior to working at Fusion, Jake worked in digital advertising for political clients. Jake is a graduate of Centre College with a bachelor’s of science in finance and economics.
Managing Director
Favorite Platform: Facebook
Ryan Dysart is a managing director at Fusion, where he sits on the client services side of the house. In his role, Ryan interfaces between Fusion clients and members of our buying teams to plan, execute, and optimize winning campaigns. Ryan brings a wealth of digital experience from his background in political campaigns, at both the state and federal levels.
Ryan is a graduate of Marquette University in Milwaukee, Wisconsin, and is a proud Midwesterner.
Partner
Favorite Platform: YouTube. With its varied ad units, targeting options, and scale across connected televisions, YouTube presents some of the most exciting ways to find efficiencies across mediums.
Chris Georgia is a partner at Fusion, where he leads the digital media buying practice. For more than a decade, Chris has spearheaded fundraising, campaigns and online ad placement for major political candidates, trade associations and Fortune 500 corporations. He leads with a keen eye for metrics and optimization, encouraging a rigorous testing regimen that has culminated in groundbreaking use cases for clients, including being the first in the industry to purchase YouTube Masthead inventory and leverage Hulu Live Sports.
When not arms deep in a spreadsheet, Chris can be found at the nearest Orange Theory class pretending he can still run like his teenage self, or scoping out the local cheese store.
Manager
Favorite Platform: Iterable
Quinn has been a member of the Digital team since 2019. He is responsible for all of Fusion’s texting and email programs including Peer-To-Peer, A2P, and Email Sending. Quinn has built and implemented multi-million dollar fundraising plans for statewide candidates and has taken those skills into the advocacy space, executing several high-visibility nationwide letter campaigns.
Quinn is a native of the Washington, D.C. area and currently lives in Arlington, VA
Manager
Favorite Platform: Max
Emma Likly is a manager on the digital advertising team. She heads up the managed service side of Fusion’s digital campaigns, working with a broad range of partners to implement successful CTV/OTT campaigns.
Emma is a graduate of Syracuse University, where she earned her B.S. in public relations and M.S. in marketing. She currently resides in Washington D.C.
Senior Director
Favorite Platform: Facebook
Caitlin joined the team in 2019. As Senior Director of Digital, she leads a talented group of digital strategists in day-to-day planning, placement, and optimizations of thousands of line items.
She has experience managing tens of millions of dollars in digital advertising spend in highly competitive candidate races, ballot initiatives, and issue advocacy group campaigns across the country.
Caitlin specializes in building and executing smart advertising plans that leverage a portfolio of digital placements, from TV quality OTT & CTV inventory to eye-catching social and device-targeted geofencing.
Senior Associate
Favorite Platform: YouTube
Nick Paskiewicz is a Senior Associate of Media Buying at Fusion. As a part of the media buying team, Nick handles all aspects of the radio buys including planning and trafficking and assists with buying broadcast television.
Outside of Fusion, Nick is a recording artist, songwriter, and Voting Member of the Recording Academy. Independently, Nick has a decade of experience doing social media management and buying advertising on Google and Meta platforms and is a creative consultant.
Nick graduated from Full Sail University with degrees in Recording Arts and Entertainment Business. His hobbies include playing video games, collecting vinyl records, and making espresso beverages. He currently resides in Gainesville, Virginia with his cat, Oscar. His favorite platform to use and buy is YouTube.
Senior Associate
Favorite Platform: Instagram
Rochelle is a Senior Associate Media Buyer at Fusion, where a few of her daily tasks include planning and buying broadcast and cable TV. Rochelle has worked in the media industry for 4 years and has experience across all media platforms. Rochelle recently moved to Arlington, Virginia from Sydney, Australia.
Before Fusion, Rochelle was a Partnerships Trader at Universal McCann Australia, where she worked on New South Wales Government advertising campaigns. Rochelle has a double bachelor’s degree in marketing and advertising from Charles Sturt University.
On the weekends you’ll find Rochelle hanging out with friends, reading a book, cooking, or enjoying Vegemite while watching a good movie.
Competitive Analyst
Favorite Platform: Twitter
Will went to high school in Potomac Falls in Sterling, Virginia, and graduated from James Madison University with a degree in Public Policy and Administration in 2020.
Will has worked on three political campaigns including the Ed Gillespie Gubernatorial campaign in 2017, Barbara Comstock Congressional campaign in 2018, and Richard Hudson Congressional campaign.
In Will’s free time, he enjoys watching sports and rooting for the Washington Nationals and Los Angeles Lakers.
Director
Favorite Platform: Broadcast TV
Natalie Szemetylo serves as a director for Fusion where she handles the payment processes for multimillion-dollar media campaigns to ensure that clients get on the air in a timely fashion. Additionally, she takes on other roles of media planning and placement.
Prior to joining Fusion, Natalie served as the Production Manager at Wilson Grand Communications where she organized countless political film shoots, developed messaging, and provided media placement. An Ohio native, Natalie earned her BA in political science from The University of Akron and her MPS in political management from The George Washington University. Natalie resides in Washington, DC.
Partner
Favorite Platform: Cable
Stephen Szostak is a partner at Fusion. Responsible for multi-channel media planning and placement, he leads a detailed and collaborative approach to developing and implementing targeted media buys. With 20 years of media buying experience, Stephen has worked with numerous clients in the industry ranging from image/advocacy groups like the American Petroleum Institute to various political candidates of all levels. Stephen is a big believer in an audience-based buying approach and excels in using micro-targeting data to help fuel efficiencies in mass media.
Most recently, he was vice president & account director at a leading DC placement agency.
A native Arizonan, Stephen is a graduate of Arizona State University and lives in Washington, DC.
Associate
Favorite Platform: Stack Adapt
Milaina Zaslavsky is a digital associate at Fusion, where she specializes in curating dashboards and reporting within Datorama. In addition, Milaina launches and tracks digital campaigns on Google, YouTube, Stack Adapt (DSP), and Google Campaign Manager.
Graduating from Florida State University, Milaina received her Bachelor of Science in Information, Communication, and Technology with a focus in Business Analytics.
Manager
Favorite Platform: YouTube
Hannah Anderson is a manager at Fusion where she serves on our client services team. Hannah serves as the connection between clients and our media buying team to help clients optimize their campaigns and achieve their goals.
With over five years of political and public affairs experience, Hannah joined Fusion in 2020 after working for notable candidates such as Senator Lindsey Graham, Senator Tim Scott, Governor Glenn Youngkin, and President Donald J. Trump.
When not working you can find her visiting local wineries, watching college football (Go Gamecocks!), or playing with her dog, George.