Integrated Buying

Fusing traditional linear and digital together into something that’s greater than the sum of its parts 

Audience Calculator

Winning starts by knowing who you need to talk to, where they consume media, and how often. Our audience calculator is designed to do just that. Audience calculator looks at each of the mediums your audiences uses, calculates the prices of those mediums, and allows you to plan the most effective…and efficient buy possible.

Audience Optimizer

As sure as we know the screen matters, we know that buys are not static. The old adage that a plan is only as good as the first moment of battle holds true for advertising too. While audience calculator gives us a great starting point, we know that as campaigns run, they change. Our audience consumption moves, prices in auction shift, reach changes. At Fusion, we use our audience optimizer to track all of this, and we use that information to constantly hone your buy.

Audience Calculator

Winning starts by knowing who you need to talk to, where they consume media, and how often. Our audience calculator is designed to do just that. Audience calculator looks at each of the mediums your audiences uses, calculates the prices of those mediums, and allows you to plan the most effective…and efficient buy possible.

Audience Optimizer

As sure as we know the screen matters, we know that buys are not static. The old adage that a plan is only as good as the first moment of battle holds true for advertising too. While audience calculator gives us a great starting point, we know that as campaigns run, they change. Our audience consumption moves, prices in auction shift, reach changes. At Fusion, we use our audience optimizer to track all of this, and we use that information to constantly hone your buy.

FEATURED

The Streaming Scorecard

We live in an era of exploding streaming offerings. We stacked them up, one-by-one, to see which ones fit into your next campaign.